INFORMATION, RESOURCES and STORIES of
CURRENT & RETIRED ATHLETES
MAKING THEIR WAY IN ENTREPRENEURSHIP
Life after being an athlete can bring about significant changes and challenges. Transitioning from a structured athletic career to a more open-ended future requires adaptation and careful planning. In this blog post, we will explore essential tips and strategies to help athletes navigate this transition period and embrace new opportunities and goals. Here are 7 …
Building a personal brand is essential for athletes who aspire to become successful entrepreneurs. As an athlete entrepreneur, your personal brand represents your identity, values, and unique selling proposition (USP). It serves as a powerful tool to differentiate yourself, attract opportunities, and cultivate a loyal fan base or customer following. By effectively crafting and managing …
How to Build a Personal Brand as an Athlete Entrepreneur Read More »
In the world of sports and marketing, few names shine brighter than that of Michael Jordan. Not only did he redefine the game of basketball, but he also revolutionized the world of sports endorsements. With jaw-dropping acrobatics on the court and his signature charismatic appeal off it, Jordan captured the hearts of millions worldwide. Yet, …
Air Earnings: How Michael Jordan Makes $400 Million a Year from Nike Read More »